Founder and direction · Alicante
Pedro Rufete Garrido
DIOR. GIVENCHY. SEAT/CUPRA. HONOR. 080 Barcelona Fashion Week. I directed, cut and graded all of them. Eight years of it, on set and in the edit, learning what works on a screen and what only ever worked on paper.
What shows in a piece isn't the idea. It's the last ten per cent: the frame that sat two degrees off, the cut that landed one frame late, the colour that wasn't quite the brand's. Nobody points at any of it. Everybody sees it.
So I ask before I start. What the piece has to achieve, where it gets seen, what about the brand isn't in the brief. Then I work on it like it's mine: if something doesn't convince me, I redo it before it reaches you.
Concept Approved is that craft on an AI-native pipeline: it takes out the waiting, not the hand. And you talk to me, the person who builds it.
Direction, editing and colour
- DIOR
- GIVENCHY
- SEAT/CUPRA
- HONOR
- 080 BARCELONA
Branded content, campaign film and fashion week, in production and in post.
Personal portfolio↗The specifics
- Trade
- Audiovisual design
- Experience
- 8 years
- Craft
- Direction · editing · colour · sound
- Now
- AI-native pipeline
- Based in
- Alicante, España
- Working in
- Spanish · English
Tell me what the piece has to do.
Product, market, and the thing it has to make someone feel. The price comes out of the brief, not out of a rate card.